School of Communication & Media

Programs: M.A. in Integrated Global Communication

Market share, mind share and competitive positioning are vital ingredients for organizational success. Achieving these goals on a global scale requires special knowledge and skills to effectively communicate shared meanings across countries and regions with diverse cultural, political, and economic characteristics. Global communication refers to the information flow that transcends national boundaries, that is mindful of organizational goals and objectives while being sensitive to peoples of different cultures and races, and that recognizes political and economic differences among global organizational stakeholders.

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