School of Communication & Media

Kristen Heflin

Assistant Director, Public Relations
Assistant Professor of Communication

Contact Information

Office: Kennesaw Campus
Social Sciences Building (SO 402), Room 5082
Email: kheflin2@kennesaw.edu
Phone: 470-578-7972


Profile

Kristen Heflin teaches courses in the public relations major and the Master of Arts in Integrated Global Communication program. Before joining the faculty at KSU, she was an assistant professor of public relations at the University of Alabama and taught public relations courses at the University of Georgia. She also has extensive experience in entertainment, nonprofit, government, university and health care public relations. Most recently, she was the head of public relations for the High Museum of Art in Atlanta where she was responsible for creating and implementing public relations plans and overseeing all media relations. During her time at the High Museum, her team won two Silver Quill Awards for excellence in media relations from the Southern Region of the International Association of Business Communicators (IABC) and one Golden Flame Award for communication management and media relations from the Atlanta Chapter of the IABC. Prior to working at the High Museum, she worked for the Peabody Awards at the University of Georgia where she helped develop and implement a new online promotion strategy for the organization that included keyword advertising, search engine optimization and social media marketing. Her research focuses primarily on the cultural/historical intersections of new media technologies, journalism and public relations. She also conducts research in the area of public relations pedagogy and has published in New Media & Society, American Journalism, Journalism History and Television Quarterly.

Dr. Heflin holds degrees from the University of North Carolina at Chapel Hill (B.A. in Journalism and Mass Communications and Political Science) and from the University of Georgia (M.A. in Journalism and Mass Communication and Ph.D. in Mass Communication).