School of Communication & Media

Jim McDonald

Part-time Instructor of Communication

Contact Information

Office: Kennesaw Campus
Social Sciences Building (SO 402), Room 5086
Email: jmcdon47@kennesaw.edu
Phone: 470-578-6298


Profile

Over 30+ years Jim has marketed products and services ranging from BMW motorcycles to pre-paid funerals. As messageworks, he provides brand-communications planning services to advertisers and agencies across a wide range of industries.

Jim entered the fray as a marketing research analyst—then new brand development manager—for the Texize Brands division of Morton Salt/Norwich Pharmaceuticals. From there, he moved to New York to join Ciba-Geigy’s consumer products division as director of marketing research.

Jim left “client life” to join ChiatDay Advertising in New York as director of account planning. Directing the Holland America Cruise Lines account at ChiatDay was a dream; enduring five northern winters was a nightmare, so Jim headed home—landing at McCann Erickson Regional Marketing in Atlanta as director of strategic planning for clients including Coca-Cola Enterprises.

From McCann, Jim moved to TuckerWayne/Luckie as director of planning, working primarily on BellSouth assignments—including the introduction of cellular telephony. He partnered with The Atlantis Group in 1991, where he was heavily involved in the introductory marketing and advertising of the Georgia Lottery. He started messageworks in 2001.

Jim has taught advertising at the KSU Coles College of Business, Oglethorpe University, and The Creative Circus. He has co-conducted workshops for the KSU Center for Business Creativity and Innovation, and developed and taught the workshop, Small Business Marketing on a Shoestring, for the Greater Atlanta Small Business Project.

Jim earned his A.B. in English Literature and M.A. in Communications from the University of Georgia.