Charles M. "Buddy" Mayo joined the faculty at Kennesaw State University Fall 2006. He has taught at the University of Tennessee at Chattanooga, Louisiana State University and the University of Southern Mississippi. While at LSU Mayo was founding co-director of the Media Leaders Forum, a quarterly assessment of the thoughts and opinions of America's top media executives, and was chair of the Health, the Environment and the Economy Conference, an annual conference that brought together journalists, researchers and policy-makers to discuss the complex issues surrounding media coverage of the environment. At USM Mayo was part of a faculty committee that reorganized the School of Mass Communication and Journalism, and he helped establish the Southern Miss Entertainment Industry Program on the Mississippi Gulf Coast. He also led the effort to organize the School's first Professional Advisory Board and served on the President's Council, a committee of faculty and staff charged with aiding the USM president with communication issues.
Since coming to KSU Mayo led the faculty committee that created the M.A. in Integrated Global Communication, the only graduate program in the southeast that focuses exclusively on global communication. The professional-oriented program launches in fall 2011. Mayo also served on the faculty committee charged with establishing the University's first Ph.D. program, a doctorate in International Conflict Management. He continues to serve in various capacities in this program, which began in fall 2010. Mayo also helped re-establish the Department of Communication's National Advisory Board in 2007, and he continues to work with the Department Chair and the communication and media executives who serve on this important board.
Mayo earned his Ph.D. in Mass Communication from the University of Alabama in 1993, a Master's degree in Marketing from the University of Alabama in 1989, and a Master's degree in Mass Communication from the University of Southern Mississippi in 1976. He worked in public relations, advertising and marketing for 12 years, mostly in higher education and health care.
Mayo's research interests include public opinion, business-to-business communication, and marketing communication. He has published in Journalism Quarterly, Communication Research, the Journal of Business and Technical Communication, the Journal of Promotion Management, Business Research Yearbook and other mass communication scholarly and professional publications. He has also presented his research at numerous academic and professional conferences.